TAT Newsroom

The Tourism Authority of Thailand (TAT), in collaboration with Leicester City Football Club, spotlighted Thai soft power at a Premier League match on 20 April 2025. Highlights included a Muay Thai showcase, Thai snacks, and a fan-engagement campaign to promote Thai tourism as part of the Amazing Thailand Grand Tourism

The Tourism Authority of Thailand (TAT) hosted the first Amazing Thailand Festival in Bhutan on 19–20 April 2025 at Clock Tower Square, Thimphu. The two-day event highlighted Thailand’s soft power through cultural showcases, culinary delights, Muay Thai workshops, and traditional crafts. Honoured by the presence of Bhutan’s Prime Minister, the