TAT welcomed international visitors at Hat Yai International Airport and Sadao Customs House with Amazing Bags, supporting the Amazing Thailand Passport Privileges @ HAT YAI campaign. Running through 31 May 2026, the initiative offers exclusive discounts, QR code access, and prize opportunities to help revitalise tourism and local economies in

Thailand and Sanya have signed a Letter of Intent to promote two-way tourism and strengthen long-term cooperation. The agreement covers joint marketing, product development, and influencer exchange, while enhancing connectivity and travel facilitation. This partnership supports sustainable tourism growth and deeper international engagement between both destinations. The post Thailand and

Thailand has marked the successful completion of Jimmy Pelletier World Tour Stage 5, a 47-day handcycle journey across more than 30 provinces. The milestone highlights Trusted Thailand, reinforcing the Kingdom’s reputation for safety, inclusion, accessibility and strong cross-sector support while showcasing its readiness to welcome global travellers with confidence. The

Thailand has spotlighted its adventure tourism potential through a historic wingsuit flight over Bangkok by Red Bull athlete Miles Daisher. Supported by TAT and partners, the feat showcased technical excellence, urban spectacle, and Thailand’s growing appeal as a destination for extreme sports, experience-driven travel, and world-class sporting events. The post

The Tourism Authority of Thailand launches Amazing Thailand Passport Privileges @ HAT YAI, offering exclusive discounts, curated experiences, and “Amazing Bag” gifts to international visitors. Running throughout April 2026, the campaign supports Southern Thailand’s tourism recovery, stimulates regional spending, and enhances traveller confidence through partnerships with over 100 local businesses.

TAT hosted the “Savour the Charm” MICHELIN Guide seminar in Bangkok, spotlighting Thai gastronomy as a force for quality tourism, economic value, and sustainable growth. Industry experts shared insights on local ingredients, culinary identity, and food design, while new data showed strong gains in visitor spending, revenue, and employment. The

April 2026 in Thailand brings a lively mix of festivals, cultural celebrations, fairs, and local experiences nationwide. Highlights include major book fairs in Bangkok, coastal festivals in Prachuap Khiri Khan, coffee and music events in Chumphon and Phatthalung, and heritage-focused gatherings at historic sites across the country. The post April