TAT has set a target of 1.5 million US visitors, aligning its North American offices around a Value over Volume strategy. Priority segments include luxury, wellness, gastronomy and sports tourism, supported by airline and travel trade partnerships, alongside film-inspired travel and year-round demand, marking TAT’s 61 years in New York.

TAT returned as official tourism partner of the Sawasdee DC Thai Festival 2026 in Washington, D.C., connecting US audiences with Thailand through Muay Thai, traditional crafts, cuisine, music and travel experiences. The festival also showcased Amazing Thailand destinations, hands-on Ayutthaya craftsmanship, airline connectivity and Thailand’s distinctive cultural identity, inspiring travel.

TAT’s three-day Thai T’Reasures by Amazing Thailand showcase at ICONSIAM brought Thai fashion tourism to life through runway shows, designer collaborations, textile journeys and a nationwide marketplace. The event connected contemporary fashion, jewellery and craftsmanship with local communities, cultural heritage, sustainability and the destinations behind Thailand’s creative traditions and stories.

September 21, 2026 Economic News Deputy Prime Minister and Finance Minister Ekniti Nitithanprapas revealed that the Ministry of Interior will present a residential solar rooftop promotion scheme to the Finance Ministry for consideration by late this week or early next week. The initiative seeks 50 billion Baht from the 400-billion-Baht