Thailand has launched the Amazing Thailand Grab Travel Pass in partnership with Grab, offering international visitors integrated digital benefits across transport, dining and shopping. The initiative supports seamless travel experiences, enhances access to major cultural events like Songkran, and reinforces Thailand’s strategy to drive value-driven tourism through digital innovation and

Bangkok will host the Grand Final of Eurovision Song Contest Asia 2026 on 14 November, marking the debut of the iconic global music format in Asia and coinciding with Eurovision's 70th anniversary. The event reinforces Thailand's reputation for safety, operational readiness and delivery of high-quality large-scale international experiences. The post

TAT is recalibrating Thailand’s 2026 tourism outlook with a stronger focus on value over volume, quality growth, and market diversification. Backed by Trusted Thailand and Healing is the New Luxury, the strategy aims to strengthen resilience, sustain competitiveness, and generate 2.58 trillion Baht from international and domestic tourism. The post

Thailand will host the Maha Songkran World Water Festival 2026 and Saneh Art by Songkran Festival in Bangkok, while supporting nationwide celebrations across all regions. The events strengthen Songkran’s UNESCO-recognised global standing, showcase Thai culture through contemporary experiences, and are projected to generate more than 30 billion Baht in tourism

From Bangkok's family-friendly splash zones to Chiang Mai's sacred temple ceremonies and Ayutthaya's candlelit ruins, Songkran 2026 offers something for every generation. This guide explores how Thailand's beloved water festival doubles as a rich, research-backed opportunity for families to bond, celebrate renewal, and make memories that endure. The post Splashing